We Start Planning with ‘Why’, not ‘How’
Award-Winning Arizona Wedding Planning Services Twice Named Best by Arizona Bride Magazine
"If you’re looking for planners who are not only organized and talented but also deeply kind and invested in making your day perfect, look no further. They are amazing. It’s hard to put into words how incredible their help was and to thank the team enough for everything they did.”
Lauryn
Full Wedding Planning Service
Full wedding planning and design from beginning to end. This is about building an event to reflect the world you’ve built, just dialed up to 100.
We hold our ear to your heart and listen intently so we can showcase you in a never-before-seen experience. Ultimately, rewriting what a wedding should be.
That’s what ‘once in a lifetime’ really means, after all. The only way to do this is to begin by asking ‘why’ instead of ‘what’: that way, we can create a design to embody all the little choices and tiny moments that led you here. A wedding day inspired by you, framed by Arizona and built to break the mold.
The Framework For Our Full-Service Wedding Planning
The Way We Work (And Why It Works So Well)
We bring the ideas. The ones that make you go “wait, can we do that?” and we say yes. Always yes. Because there is always a way. We’ll find it. That’s what we do.
Our full-service planning is a soul-deep collaboration where you feel supported, excited, and completely obsessed with what we’re building together. We’ve designed a process that helps you make confident, educated decisions without the chaos. You’ll always know what’s next, when it’s happening, and exactly why it matters.
We want you in the loop and lit up the whole way through.
Here’s how it all comes to life:
We don’t just ask what flowers you like. We ask what moves you. What you want your guests to feel. What kind of energy you want in the room. From there, we build a day layered with meaning, not just aesthetics.
We ask better questions.
Our planning framework is intentionally paced to keep things flowing without decision fatigue. It’s mapped out step-by-step from locking in your team early, to saving design decisions for when the time (and brain space) is right.
We guide with strategy (and a LOT of heart).
We don’t send a name and say, “book this person.” We tell you why we love them for you. How their work matches your mood board. How their energy will align with the day, and bring out the best - both in you and your guests. We set up the call. We prep you for it and attend it with you. You’ll always know the why, because that’s what makes you feel confident.
We communicate like crazy.
Vendor recommendations are deeply personal. We build lineups that reflect not just your style, but your personalities. That’s when the energy on the wedding day feels like a room full of family, even if no one’s met before.
We match you with people who get you.
Our finalization process is legendary. We’ve got 40+ pages that cover every last microscopic detail, adapted for every venue type we work with. We’ve thought about the things no one else does and vendors love us for it.
We finalize like perfectionists (the nice kind).
We don’t disappear after the ceremony. We’re there until the last chair is stacked and the lights go out. Steaming jackets. Blocking unsolicited speeches. Catching the tiniest details and protecting the entire vibe. You’ll never even know if something went sideways, because we’ve already fixed it.
We’re fully there.
Every couple gets the benefit of the full BTO brain. We talk about you weekly. We share insight. We workshop every challenge as a team. It’s not just one planner, it’s a hive of experience and ideas working in sync to make your wedding insanely good.
We work as a team.
We care so much it hurts. We don’t half-do anything. We’re warm, respectful, endlessly kind and we’ll move heaven and earth to get every detail exactly how you imagined it.
We demand excellence - with love.
Ariana Z.
We had the pleasure of working with Jenny from Black Tie Optional as our wedding planner, and she was absolutely amazing! From the very beginning, Jenny was incredibly knowledgeable and thought of everything. Her expertise and attention to detail made the entire planning process smooth and stress-free.’
Partial Wedding Planning Service
Partial planning is for couples who have the foundations in place: you’ve been working to create something that captures the essence of your relationship. But decision fatigue has crept in, dulling the spark you once felt as you brought it to life.
- Our Arizona Partial Wedding Planning service connects the dots, closes the gaps, and polishes the processes.
- In the space of just days, confusion will become clarity. Our team will make sure you feel heard, and then outline the process to make even the wildest of ideas become a reality.
- As the plan takes shape, we guide the design forward systematically, working with you to intentionally layer an experience that reflects your story. A clear path. Confident decisions. And a process that feels exciting again.
This is for the couples who’ve handled the planning themselves.
You’ve poured your soul into creating something meaningful, hours of work over countless months. But now it’s here. And if you want to live it, you have to let it go.
From the moment you finish the initial call with us, a weight will be lifted. The day is approaching, but you know it’s in good hands: our finalization process ensures even the most minute of details are carefully considered. We’ll seamlessly step in to take you through those final weeks and months, a guiding hand to bring your vision together.
When it’s time for the wedding, we'll be everywhere and nowhere all at once. Adjusting chairs. Calming nerves. Reworking timelines without breaking the flow. Quietly cueing each moment to land just right.
We stay present, physically and mentally, from start to finish. So you can exhale. So you can soften. So you can live the day exactly as you envisioned it.
Wedding Day Coordination
WHAT TO EXPECT
We think differently. We question what’s always been done, and that’s why we’re Arizona’s most sought-after wedding planners.
We’ll create an experience so utterly you, but expressed in a way no one sees coming - unexpected, rule-defiant, and impossible to copy. The process is fluid, guided by collaboration: it’s you who we’ll be building for. We’ll take your ideas and build the scene that takes your breath away.
You’ll feel held, not just heard. Every suggestion is intentional, pairing you with a team who doesn’t just understand your vision but energetically belongs to it. Most importantly, you’ll never have to wonder if it’s under control. You’ll feel it in your bones: you are in the most capable, considered, and committed hands.
A wedding planning service in Arizona that begins and ends with you.
"The best decision we made early in our engagement was hiring Black Tie Optional to be our wedding planning team.
- Liza & Chad
Their vendor recommendations were spot-on, and they worked seamlessly with each vendor to ensure a flawless execution. Their organizational skills are unparalleled - every detail was accounted for, and the timeline for the weekend's events was perfectly paced. Chelsea expertly navigated family dynamics with grace and ease, always reminding us to put our needs and desires first, while keeping our loved ones happy and involved. If you want an absolutely incredible team, enjoyable planning experience, with the ability to bring your wedding dreams to life, hire Black Tie Optional - they truly are the best in the business!’